Look Human
Services → Branding • Web • Iconography
Industry → Fast Fashion
Look Human is an ecommerce brand that focuses on amplifying the art of self-expression. Their online catalog includes apparel and home goods featuring a wide range of unique designs — from current pop-culture and trending memes to ’90s kid nostalgia and political satire. New direct-to-print designs were created daily by a talented team of in-house artists and designers.
The Look Human brand is quirky, fun, and driven by pop-culture trends — and they needed a logo to represent that. Working in close collaboration with designer Sean Gorant, we redesigned the Look Human logo to convey more of the brand’s bold, playful, and eclectic personality, while also improving legibility and scalability for various digital and print applications. Developed in collaboration with designer Sean Gorant.
Left: Old logo Right: New logo
The updated mobile navigation was designed to make it easier for customers to explore Look Human’s vast range of products and categories, with streamlined categories and a layout users can quickly sort and search.
I spearheaded the development of Look Human’s Lifestyle section to elevate the brand’s authenticity and enhance its connection with consumers. By showcasing the talented artists behind the brand’s popular designs, we were able to bring more of a human touch to the consumer experience and create more opportunities for the brand to engage with its audience.
Artist Feature was a rotating spotlight on the talented humans behind the Look Human designs.
Topical Tuesday featured a weekly wrap-up of the latest pop-culture trends and topics alongside relevant products.
Staff Picks included a curated selection of the team’s favorite products and offered personal recommendations from the artists.
Look Human Draws aimed to emphasize the brand’s commitment to creativity and self-expression by showcasing a new stand-out piece of art each week.
Culture was a peek behind the curtain at Look Human, featuring news about the brand as well as commentary on the latest cultural trends.
Gift Guide offered users a collection of curated gift ideas for various holidays and occasions.
Model Photography: Olivia James
Product Illustrations: Darian Shepard & Christian Cimoroni
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Copyright © 2025 Brad Patrick